During a recent trip to Belgium, I had a chance to sit down with Philippe van Eekhout of Velodome in Antwerp.
See the full Velodome interview here.
We discussed how he and his partners built a concept store and restaurant in the former stables of the De Koninck brewery, how they turned a 200 year old building into a modern bike shop.
Velodome was the exclusive Rapha dealer for the entire Belgium, Netherlands and Luxemburg. We look at the new brands they found and promote since Rapha decided to end their presence in retail stores.
Another interesting subject was the enormous rise of e-bikes in Europe, how they took over the majority of bike sales in a shop that was mostly aimed at road and mountain bikes. We look at how the EU supports people with tax benefits to get them out of their cars and onto e-bikes, but at the same time is struggling with regulating these hyper fast bikes on public roads.
Thanks to all partners: Philippe, Stijn and Maarten for their time in producing this video and for bringing better bikes to the people. See the interview on the Kogel Bearings Youtube channel